First of all, whoever and wherever you are- thank you for taking the time to pop on to our blog from time to time and see what we are up to.  We have so much gratitude for the network of support out there that keeps us going when the days get long.

Things have been really busy lately- lots of daily tasks, lots of planning for what comes next and frankly, lots of questions. Starting a business has been a great, exciting experience for me but it has also been riddled with the naked feeling of never knowing what is around the next bend and if I have what it takes to get there. There are many challenges and many obstacles to survival and sometimes the odds seem slim. While this kind of feeling still makes me feel itchy and unsure and am starting to realize that it is also the best part about doing what I am doing. As author Brené Brown says “vulnerability is the core, the heart, the center, of meaningful human experiences.” and I am really starting to believe her. Yes, it is hard to conquer new things and feel like you are learning a new language. It’s hard to bet the farm on something that is fringy, odd and sometimes makes people crinkle their noses, but it is also life affirming and surprising. I have met so many amazing characters, we have laughed a lot, we have fed lots of people good food and we have come to understand the value of just putting ideas into motion and trusting the trajectory.  A dear friend sent me excerpt from an article by Brad Feld, TechStar co-founder, “Being an entrepreneur, or anyone pressing the boundaries of society, can be incredibly lonely. Make sure you are surrounding yourself with people who
can help.”

One thing that starting this company has really driven home for me is how very interconnected we are. The earthworms, the folks who weed the cabbage patch, the faithful truckers, the diligent accountants, the sassy kitchen staff, the late night design guru, the babysitters.. I could go on an on. Basically, I am learning what the micro organisms already know- together we heal.



2 replies
  1. Cord
    Cord says:

    So beautifully vulnerable and well said. Yes, running your own business can take you to the core and teach lessons of strength, tenderness and all of it in between. The connection of us all is undeniable. If our businesses can help us get closer to this heartbeat it is a day well lived.

  2. Julia Hellerman
    Julia Hellerman says:

    Willow, I so hear you. I have also been quoted that excerpt from Brad Feld and have taken it to heart! You guys are doing an amazing thing and doing it well. You have clearly surrounded yourselves with people who can help!


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